de vlaamse overheid
‘De Lijn is een kracht’, translated as ‘The line is a force’. With this credo, Henry van de Velde fought to overcome the purely decorative and ornamental and for a new style that would replace the traditional forms of historicism. In this way, he paved the way for the ideas of the Bauhaus movement.
When the NMVB was looking for a new, comprehensible brand—after the transfer of urban and regional transport from the federal government to the three regions—BRANDON & BRANDA set a creative process in motion, culminating in the word mark De Lijn. After six months, it had become a household name with 95% brand awareness. This was thanks to the power of the clear visual line with a dynamic logo that could withstand wind, weather, and time.
